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19th September 2011
Primal Lifestyle has appointed Brandnation to handle its UK PR and media communications for the Vibram FiveFingers® brand. Brandnation will be promoting the men’s, women’s and children’s product range of FiveFingers® barefoot running shoes across all sectors including Sports, Running, Health, Fitness & Wellness, Sailing and Fashion sectors. The brief encompasses lifestyle, consumer and trade segments working across all media channels. The campaign will focus on communicating the product USP’S, the benefits of barefoot running, promoting barefoot running events and attracting new recruits. Mary Killingworth, Brandnation Managing Director, comments, "We are very excited about working on Vibram FiveFingers® and communicating the concept and benefits of barefoot running. The next 12 months are set to be very eventful for the brand with celebrities and sporting stars taking interest in the phenomenon as well as plans for a Hollywood film on the horizon. ...

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Get in touch

For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178