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The First Foot Sole

8th January 2013
Vibram®, the world leader in high performance rubber soles, continues to focus on its FiveFingers® Classic. From day one this has drawn attention and praise from the footwear industry and active barefoot enthusiasts alike. The popularity of the style reflects the success of the FiveFingers® philosophy in the UK over the past few years, where it has successfully challenged the paradigm of conventional footwear. FiveFingers® footwear features a thin, flexible and deconstructed sole which allows the foot to curl and flex as nature intended. The footwear innovatively includes a separate ‘glove-like’ construction, which houses each of the wearer’s five toes. The result is footwear that provides essential protection without hindering a natural, more efficient foot strike. The Classic style features a thin, abrasion-resistant stretch polyamide fabric which fits low on the foot for snug comfort. The upper is quick drying and an antimicrobial footbed - as well as a full machine-washable range - reduces unwanted odours. ...

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For more information please contact Alex Mills or Joe Murgatroyd or Harriet Osborne or Georgia Porter at Brandnation:

Alex Mills 0207 940 7183
Joe Murgatroyd 0207 940 6254
Harriet Osborne 0207 940 7275
Georgia Porter 0207 940 7178