Over the last year, Wiggle has undergone extensive research and customer consultation to reveal the insight that unites us all in sport. It’s that abstract feeling, unique to an individual – that rush of satisfaction, of pride, of commitment. Whatever that feeling is, it’s about doing your sport to re-live it. Wiggle talk about that intimate feeling through the language of GET THERE; a new positioning for the brand. The goal of the positioning is to drive reappraisal of the brand and its multi sports offering amongst existing customers and marks a significant effort by Wiggle to drive mass awareness of their brand via TV for the first time in two years. The integrated campaign is fronted with a new cinematic TV ad that brings this philosophy to life and captures how cyclists, swimmers and runners GET THERE, supported across social, with a print and PR campaign running across major sporting titles. ...